Mobile broadband is a wireless technology that provides access to the internet via mobile devices. With the vast adoption of mobile phones worldwide, the mobile industry such as mobile service has not only changed in scale, but also in use. The number of mobile subscriptions worldwide is forecast to increase from around 8 billion in […]
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Mobile marketing encompasses a broad range of advertising activities that use mobile devices such as smartphones and tablets as marketing platforms. Depending on the product or service, mobile marketing initiatives employ different delivery channels from SMS messaging to in-app advertising. To successfully customize content offers, marketers also make use of mobile technology features such as […]
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Technology is formed to adapt to human needs for activities to make payments safely and easily and flexibly from consumers’ telephones or cellphones. Technological determinism is associated with mobile payment that the development of communication technology in this case is mobile payment affects the dependence of the human way of carrying out transaction activities on […]